The Business of Architecture Podcast
Discover the Secrets of a Successful Practice
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300: One to One Billion - Growing the World's Largest Architecture Firm with M. Arthur Gensler, Jr.
In this episode, you will discover Art's:
  • Notes that he kept over 50 years on how to run and grow a successful design firm
  • Two keys he credits for the incredible growth and success of Gensler
  • "Constellation of stars" framework, and how this approach helps him attract and keep the right people
  • ​Strategy to grow his portfolio without giving away free work in design competitions
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